Legal
Last updated: 17 June 2026
SyncBeacon (“we”, “us”, “our”) is a server-side conversion tracking platform operated from the European Union. We act as a Data Processor on behalf of our customers (merchants), who remain the Data Controller of their end-user storefront data.
For questions about this policy, contact us at hello@syncbeacon.cloud.
When you register, we collect:
When your browser tracker or server-side webhook fires, SyncBeacon ingests:
We do not use device fingerprinting or intentionally collect end-user names and postal addresses for tracking. Network metadata (such as IP address) may be processed transiently for secure request handling, anti-abuse, and delivery diagnostics.
When you connect a storefront and enable product sync or ad-pause features, SyncBeacon may process:
This data is used to run out-of-stock ad pause, surface product status in your dashboard, and diagnose integration issues. It does not include shopper names, emails, or postal addresses.
Payments are processed by Mollie B.V. (PCI DSS Level 1 certified). We never receive or store credit card numbers, IBAN details, or other payment instrument data. We only store your Mollie customer ID and subscription status.
Operational monitoring uses pseudonymous and business-operational data only. We do not use conversion or product monitoring to build advertising profiles of your customers, and we do not sell this telemetry to third parties.
We do not sell, rent, or share your data with third parties for their marketing purposes.
| Purpose | Legal Basis |
|---|---|
| Service delivery | Contract performance (Art. 6(1)(b)) |
| Billing & invoicing | Contract performance (Art. 6(1)(b)) |
| Security & fraud prevention | Legitimate interest (Art. 6(1)(f)) |
| EU tax compliance | Legal obligation (Art. 6(1)(c)) |
| Conversion & product monitoring (reliability, troubleshooting, service improvement) | Contract performance (Art. 6(1)(b)) and legitimate interest (Art. 6(1)(f)) |
| Marketing emails (future) | Consent (Art. 6(1)(a)) |
Storefront event data is retained according to your subscription plan:
| Plan | Retention Period |
|---|---|
| Essentials | 7 days |
| Growth | 90 days |
| Enterprise | 1 year (365 days) |
After the retention period, event data is automatically purged by a nightly background job.
Account data (email, company name, subscription records) is retained for the duration of your account and for up to 7 years thereafter for tax and legal compliance.
We share data only with the following categories of recipients, all bound by data processing agreements:
| Sub-Processor | Purpose | Location |
|---|---|---|
| Hetzner Online GmbH | Infrastructure hosting | Germany (EU) |
| Mollie B.V. | Payment processing | Netherlands (EU) |
| Ad platforms (Meta, Google, etc.) | Conversion event forwarding (on merchant’s instruction) | Global |
Our servers are located in Germany (EU). Storefront event data may be transferred to ad platform servers outside the EEA when you configure a destination. These transfers are covered by the ad platforms’ own transfer mechanisms, including Standard Contractual Clauses (SCCs), where applicable.
As a merchant account holder, you have the right to:
You can exercise the first four rights from the GDPR Controls page in your dashboard, or email hello@syncbeacon.cloud.
The SyncBeacon dashboard uses only strictly necessary cookies and localStorage items for authentication and UI preferences (theme). We do not use tracking cookies, analytics scripts, or third-party advertising pixels on our own website.
We may update this policy from time to time. Material changes will be notified by email at least 14 days before taking effect.
Data Protection Contact: hello@syncbeacon.cloud
If you believe we have not adequately addressed your concerns, you have the right to lodge a complaint with your local supervisory authority (e.g., the BfDI in Germany).