1. Agreement to Terms
By accessing or using the SyncBeacon platform (“Service”), you agree to be bound by these Terms of Service (“Terms”). If you do not agree, do not register for or use the Service. These Terms apply to all merchants, users, and visitors of the SyncBeacon website and application.
“You” and “your” refer to the individual or entity that registers a SyncBeacon account. “We”, “us”, and “our” refer to SyncBeacon.
2. Description of Service
SyncBeacon is a server-side conversion tracking platform that collects storefront events (purchases, cart actions, page views) via a browser-side tracker and/or server-side webhooks, and forwards those events to advertising platforms (Meta CAPI, Google Ads, TikTok Events API, Snapchat CAPI, Pinterest CAPI) on your behalf.
The Service also provides analytics dashboards, cross-source deduplication, gclid stitching, and optional add-on features as described on our pricing page.
3. Account Registration
- You must provide a valid email address and create a secure password.
- You are responsible for maintaining the confidentiality of your credentials.
- You must be at least 18 years old and have the legal authority to enter into these Terms on behalf of your business.
- One account per business entity. Multiple stores are supported under a single Enterprise account.
- You agree to provide accurate, current, and complete information during registration and to update it as needed.
4. Subscription Plans & Billing
4.1 Plans
SyncBeacon offers three subscription tiers: Essentials, Growth, and Enterprise. Each plan includes specific limits on events per month, data retention, source/destination connections, and other features as described on our pricing page.
4.2 Billing
- All plans are billed monthly via Mollie B.V.
- Prices are displayed in euros (€) and are exclusive of applicable VAT/tax.
- Your subscription renews automatically each billing cycle until cancelled.
- We reserve the right to adjust pricing with at least 30 days’ written notice via email.
4.3 Add-Ons
You may purchase add-on capacity (extra events, products, connections, stores, retention) beyond your plan’s base limits. Add-ons are billed monthly and can be managed from your Billing page.
4.4 Right of Withdrawal
If you are a consumer in the European Union or the United Kingdom, you have the right to withdraw from this contract within 14 days of your first payment, without giving any reason (EU Consumer Rights Directive 2011/83/EU; § 355 BGB for German consumers).
- The 14-day withdrawal period starts on the date your first payment is confirmed.
- To exercise this right, go to Billing → Withdraw within 14 days of payment, or contact us at legal@syncbeacon.cloud.
- A full refund of your first payment will be issued to your original payment method within 14 days of your withdrawal request.
- Your account will be deactivated immediately upon withdrawal.
4.5 Cancellation & Refunds
- After the 14-day right of withdrawal period, you may cancel your subscription at any time from the Billing page.
- Cancellation takes effect at the end of the current billing cycle — no pro-rata refunds are issued for mid-cycle cancellations outside the withdrawal period.
- Upon cancellation, your account remains accessible in read-only mode until the billing period expires.
- Event data is deleted according to the retention schedule of your plan after the account expires.
5. Acceptable Use
You agree not to:
- Use the Service for any unlawful purpose or in violation of any applicable law or regulation.
- Send events containing plain-text personal data (names, addresses, unmasked emails) through the SyncBeacon API — use hashed identifiers only.
- Attempt to circumvent usage limits, rate limits, or security controls.
- Reverse-engineer, decompile, or disassemble any part of the Service.
- Resell or redistribute the Service without a separate reseller agreement.
- Use the Service to track individuals without a valid legal basis under applicable data protection law.
- Transmit any malware, viruses, or other harmful code through the Service.
6. Your Responsibilities as Data Controller
SyncBeacon acts as a Data Processor on your behalf. As the Data Controller, you are responsible for:
- Ensuring you have a valid legal basis for collecting and processing end-user storefront data.
- Implementing a cookie/consent banner on your storefront that accurately reflects the data processing activities performed via SyncBeacon.
- Responding to data subject access requests (DSARs) from your end-users.
- Ensuring that any ad platform credentials you connect are authorised for use and comply with the respective platform’s terms.
7. Data Processing Agreement
By registering, you accept SyncBeacon’s Data Processing Agreement (DPA) as presented during the registration process. The DPA forms an integral part of these Terms and governs how we process storefront data on your behalf in compliance with GDPR.
8. Intellectual Property
- The SyncBeacon platform, including its code, design, name, logo, and documentation, is the intellectual property of SyncBeacon.
- You retain full ownership of your storefront data. We claim no rights over your event data beyond what is necessary to provide the Service.
- The browser tracker snippet (sb.js) is provided under a limited licence for use on your own storefront(s) only.
9. Service Availability & SLA
We strive for 99.9% uptime but do not guarantee uninterrupted availability for Essentials and Growth plans. Enterprise plans include a formal Service Level Agreement (SLA) with defined uptime guarantees and support response times.
We may perform scheduled maintenance with at least 24 hours’ notice via email. Emergency maintenance may be performed without notice in the event of a security incident or critical infrastructure issue.
10. Limitation of Liability
To the maximum extent permitted by law:
- SyncBeacon is provided “as is” without warranties of any kind, express or implied.
- We are not liable for any indirect, incidental, special, consequential, or punitive damages, including loss of revenue, data, or business opportunity.
- Our total aggregate liability for any claim arising from these Terms or your use of the Service shall not exceed the total fees you paid to SyncBeacon in the 12 months preceding the claim.
- We are not responsible for the accuracy, completeness, or reliability of data reported by third-party ad platforms after conversion events are delivered to them.
11. Indemnification
You agree to indemnify and hold harmless SyncBeacon, its officers, employees, and agents from any claims, damages, losses, or expenses (including reasonable legal fees) arising from your use of the Service, your violation of these Terms, or your violation of any applicable law or regulation.
12. Termination
- We may suspend or terminate your account immediately if you violate these Terms or engage in abusive behaviour.
- We may terminate the Service entirely with at least 90 days’ written notice and a pro-rata refund of any prepaid fees.
- Upon termination, you may request an export of your data within 30 days. After that, all data is deleted.
13. Governing Law & Disputes
These Terms are governed by the laws of the Netherlands. Any disputes arising from these Terms shall be submitted to the competent court in Amsterdam, the Netherlands. Before initiating legal proceedings, both parties agree to attempt resolution through good-faith negotiation for at least 30 days.
14. Changes to These Terms
We may update these Terms from time to time. If we make material changes, we will notify you by email at least 30 days before the changes take effect. Continued use of the Service after the effective date constitutes acceptance of the revised Terms.