1. Agreement to Terms
By accessing or using the SyncBeacon platform (“Service”), you agree to be bound by these Terms of Service (“Terms”). If you do not agree, do not register for or use the Service. These Terms apply to merchants, Partner Program applicants and approved partners, users, and visitors of the SyncBeacon website and application.
“You” and “your” refer to the individual or entity that registers a SyncBeacon merchant or partner account. “We”, “us”, and “our” refer to SyncBeacon. Partner-specific rules in section 15 apply in addition to the general terms.
2. Description of Service
SyncBeacon is a server-side conversion tracking platform that collects storefront events (purchases, cart actions, page views) via a browser-side tracker and/or server-side webhooks, and forwards those events to advertising platforms (Meta CAPI, OpenAI Ads, Meta Conversions API, Google Ads, Microsoft Ads, Pinterest, Snapchat, and X CAPI, Pinterest CAPI) on your behalf.
The Service also provides analytics dashboards, cross-source deduplication, gclid stitching, product catalogue sync, optional out-of-stock ad pause, and optional add-on features as described on our pricing page.
To operate and improve the Service, SyncBeacon monitors conversion event processing (including delivery status, forwarding errors, and retries) and product sync / ad-pause activity (including inventory state and ad-platform API outcomes) within your account. This operational monitoring is limited to what is necessary for reliability, support, security, and performance improvement, is handled in line with our Privacy Policy and DPA, and does not include selling your data or profiling your customers for our own advertising.
3. Account Registration
- You must provide a valid email address and create a secure password.
- You are responsible for maintaining the confidentiality of your credentials.
- You must be at least 18 years old and have the legal authority to enter into these Terms on behalf of your business.
- One account per business entity. Multiple stores are supported under a single Enterprise account.
- You agree to provide accurate, current, and complete information during registration and to update it as needed.
4. Subscription Plans & Billing
4.1 Plans
SyncBeacon offers three subscription tiers: Essentials, Growth, and Enterprise. Each plan includes specific limits on events per month, data retention, store/ad platform connections, and other features as described on our pricing page.
4.2 Billing
- Plans are billed either monthly or annually via Mollie B.V., based on the billing cycle you select at checkout.
- Prices are displayed in euros (€) and are exclusive of applicable VAT/tax.
- Your subscription renews automatically at the end of each billing period (month or year) until cancelled.
- We reserve the right to adjust pricing with at least 30 days’ written notice via email.
4.3 Add-Ons
You may purchase add-on capacity (extra events, products, connections, stores, retention) beyond your plan’s base limits. Add-ons are billed according to your current billing cycle and can be managed from your Billing page.
4.4 Pilot plan & data retention
Direct signups may choose a time-boxed Pilot plan (14 days) with no payment required during Pilot. Paid plans have no commercial free trial; billing starts when you activate a paid plan (Mollie checkout or Shopify Billing with trialDays = 0).
- During Pilot: conversion/event history is retained per Pilot limits (14 days). Account and connection metadata are kept for the Pilot window.
- After Pilot expires (unpaid): the workspace is locked until you choose a paid plan. Event data continues under Pilot retention purge. Account identity (email, company) is retained as needed for Pilot eligibility (12 months) and security/abuse prevention, as described in the Privacy Policy.
- On paid upgrade: retention switches to the paid plan’s retention period; product catalogue is re-synced.
- The same email may start Pilot at most once every 12 months. A Pilot eligibility record may be kept in hashed or minimized form for that block window where legally appropriate.
- Account deletion and withdrawal timelines in these Terms and the Privacy Policy still apply.
4.5 Cancellation & Refunds
- You may cancel your subscription at any time from the Billing page (or Shopify admin for App Store billing).
- Monthly plans cancel at the end of the current monthly billing cycle. Annual plans cancel at the end of the current yearly billing cycle. No pro-rata refunds are issued for mid-cycle cancellations.
- Upon cancellation, your account remains accessible in read-only mode until the billing period expires.
- Event data is deleted according to the retention schedule of your plan after the account expires.
5. Acceptable Use
You agree not to:
- Use the Service for any unlawful purpose or in violation of any applicable law or regulation.
- Send events containing plain-text personal data (names, addresses, unmasked emails) through the SyncBeacon API - use hashed identifiers only.
- Attempt to circumvent usage limits, rate limits, or security controls.
- Reverse-engineer, decompile, or disassemble any part of the Service.
- Resell or redistribute the Service without a separate reseller agreement.
- Use the Service to track individuals without a valid legal basis under applicable data protection law.
- Transmit any malware, viruses, or other harmful code through the Service.
6. Your Responsibilities as Data Controller
SyncBeacon acts as a Data Processor on your behalf. As the Data Controller, you are responsible for:
- Ensuring you have a valid legal basis for collecting and processing end-user storefront data.
- Implementing a cookie/consent banner on your storefront that accurately reflects the data processing activities performed via SyncBeacon.
- Responding to data subject access requests (DSARs) from your end-users.
- Ensuring that any ad platform credentials you connect are authorised for use and comply with the respective platform’s terms.
7. Data Processing Agreement
By registering, you accept SyncBeacon’s Data Processing Agreement (DPA) as presented during the registration process. The DPA forms an integral part of these Terms and governs how we process storefront data on your behalf in compliance with GDPR.
8. Intellectual Property
- The SyncBeacon platform, including its code, design, name, logo, and documentation, is the intellectual property of SyncBeacon.
- You retain full ownership of your storefront data. We claim no rights over your event data beyond what is necessary to provide the Service.
- The browser tracker snippet (sb.js) is provided under a limited licence for use on your own storefront(s) only.
9. Service Availability
We do not guarantee any specific level of uptime or uninterrupted availability. The Service is provided on a best-effort basis and may be subject to downtime for maintenance, updates, or reasons beyond our control.
We may perform scheduled maintenance with at least 24 hours’ notice via email. Emergency maintenance may be performed without notice in the event of a security incident or critical infrastructure issue.
10. Limitation of Liability
To the maximum extent permitted by law:
- SyncBeacon is provided “as is” without warranties of any kind, express or implied.
- We are not liable for any indirect, incidental, special, consequential, or punitive damages, including loss of revenue, data, or business opportunity.
- Our total aggregate liability for any claim arising from these Terms or your use of the Service shall not exceed the total fees you paid to SyncBeacon in the 12 months preceding the claim.
- We are not responsible for the accuracy, completeness, or reliability of data reported by third-party ad platforms after conversion events are delivered to them.
11. Indemnification
You agree to indemnify and hold harmless SyncBeacon, its officers, employees, and agents from any claims, damages, losses, or expenses (including reasonable legal fees) arising from your use of the Service, your violation of these Terms, or your violation of any applicable law or regulation.
12. Termination
- We may suspend or terminate your account immediately if you violate these Terms or engage in abusive behaviour.
- We may terminate the Service entirely with at least 90 days’ written notice and a pro-rata refund of any prepaid fees.
- Upon termination, you may request an export of your data within 30 days. After that, all data is deleted.
13. Governing Law & Disputes
These Terms are governed by the laws of Germany. Any disputes arising from these Terms shall be submitted to the competent court in Stuttgart, Germany, unless mandatory consumer law provides otherwise. Before initiating legal proceedings, both parties agree to attempt resolution through good-faith negotiation for at least 30 days.
14. Changes to These Terms
We may update these Terms from time to time. If we make material changes, we will notify you by email at least 30 days before the changes take effect. Continued use of the Service after the effective date constitutes acceptance of the revised Terms.
15. Partner Program
SyncBeacon operates a referral-only Partner Program for agencies and consultants. Participation is subject to application and our written approval. Partners do not resell SyncBeacon, do not invoice merchants on our behalf, and are not SyncBeacon employees or commercial agents for Enterprise (multi-store) seating.
15.1 Commission eligibility
- Commission is calculated on net amounts (ex-VAT) actually charged via Mollie for eligible subscription and proration invoices of referred merchants, only while the merchant remains an active paying SyncBeacon customer and an active partner link exists.
- Shopify App Store billing, Pilot / unpaid periods, and invoices paid before the partner link became active are not commissionable.
- Tier rates (Link 20%, Bridge 25%, Nexus 30%) and qualification gates are published on /partners and may be updated prospectively; we may apply a tier override in writing.
- Refunds may reverse related commission within 60 days of accrual. Accrued unpaid commission is payable from a €50 threshold according to our payout process (self-billing / Gutschrift as applicable).
15.2 Attribution
- Referral links use a partner code (and may set a first-party cookie for up to 90 days) so a signup can be attributed on registration.
- Partners may claim a merchant only within 30 days of that merchant’s signup, subject to merchant confirmation via emailed token (typically 7 days). Self-referral is prohibited.
- We may assign, reassign, or unlink partner attribution for support, fraud prevention, or commercial exceptions.
15.3 Partner obligations
- Provide accurate application and payout details; keep login credentials secure.
- Do not misrepresent SyncBeacon pricing, features, or GDPR posture; do not engage in spam or deceptive referral practices.
- Partners are responsible for their own tax treatment of commissions and any required invoices or self-billing formalities in their jurisdiction.
We may suspend or terminate Partner Program access for abuse, self-referral, inactivity, or material breach, without prejudice to accrued commission already due under these Terms.