See exactly how much revenue your current tracking setup is leaving unreported - and what you'd attribute with SyncBeacon's server-side capture.
Industry average: 25–40% of conversions are invisible to browser pixels due to iOS ITP, Safari 3rd-party cookie blocks, and ad blockers.
Your pixel reports ROAS of
2.8×
With SyncBeacon you'd attribute
3.76×
+0.96× ROAS improvement · +34% more attributed revenue
ROAS comparison at your numbers
Based on ~94% capture rate (browser + server-side) vs ~70% (pixel-only). ~95% of captured events are delivered to ad platforms via multi-layer retry. Your actual improvement depends on audience mix and ad platforms.
28 – 40%
Average conversion data loss (pixel-only)
Industry estimates · Google, Meta 2024 reports
~89%
SyncBeacon end-to-end attribution rate
Based on internal testing
+31%
Avg. ROAS improvement
Based on internal testing
Because Google Ads only sees conversions your browser tag successfully fires. Ad blockers, iOS restrictions, consent rejection, and thank-you page failures create a gap between actual orders and reported conversions. That gap makes ROAS look worse than reality.
Industry estimates and merchant benchmarks often land at 25-30% for browser-only tracking in the EU, with higher losses on mobile and privacy-conscious markets. Your exact gap depends on device mix, geography, and consent rates.
It improves reported ROAS by surfacing conversions Google Ads missed. Smart Bidding then optimises on a fuller picture. You are not inventing sales, but you stop under-bidding on campaigns that were already profitable.
Three compounding forces: iOS and Safari privacy limits, ad blockers such as uBlock Origin and Brave, and cookie consent banners that reject marketing tracking. Each blocks or limits browser tags independently.
It gives Smart Bidding better input. When Google Ads receives more confirmed purchases, automated bidding can identify profitable audiences and keywords more accurately. The algorithm was often under-performing because the data was incomplete.
Five-minute setup. One script. Server-side attribution from day one.