Server-side tracking

Server-side conversion tracking for ecommerce stores

Recover purchase events that browser tags miss. SyncBeacon captures confirmed orders from your store and forwards them to your ad platforms — without building your own tracking infrastructure.

Works with

Shopify · WooCommerce · Shopware

Connects to

OpenAI Ads · Meta Ads · Google Ads · Microsoft Ads · Pinterest · Snapchat · X ads · TikTok (upcoming)

Built for modern ecommerce

Simple to set up · EU-hosted · GDPR-ready · Secure event processing

Conversion events we support

PageView · ViewContent · Search · AddToCart · InitiateCheckout · AddPaymentInfo · Purchase

Also supported

OrderCancelled · Lead · CompleteRegistration

Why browser-only tracking falls short

Ad blockers, privacy browsers, cookie consent, and iOS restrictions can stop purchase tags from firing. Your store still records the sale, but Meta and Google never see it — so campaigns optimise on incomplete data.

How SyncBeacon helps

SyncBeacon is an ecommerce conversion tracking and ad automation platform. It sits between your store and your ad accounts: capturing events server-side, applying consent rules, deduplicating browser and server signals, and forwarding conversions automatically.

You connect Shopify, WooCommerce, or Shopware once — SyncBeacon handles delivery to OpenAI Ads, Meta Ads, Google Ads, Microsoft Ads, Pinterest, Snapchat, and X.

Supported today

Stores: Shopify · WooCommerce · Shopware

Ad platforms: OpenAI Ads · Meta Ads · Google Ads · Microsoft Ads · Pinterest · Snapchat · X ads

Related

Ready to connect your store and ad platforms?

Get started in minutes. No developer required for Shopify, WooCommerce, or Shopware setup.