Beacon Attribution Engine
Platform ROAS numbers disagree because each ad account only sees its own pixel. Beacon Attribution Engine builds one journey ledger from your store orders, click IDs, and UTMs — then lets you assign credit your way.
Works with
Shopify · WooCommerce · Shopware
Connects to
OpenAI Ads · Meta Ads · Google Ads · Microsoft Ads · Pinterest · Snapchat · X ads
Built for modern ecommerce
Simple to set up · EU-hosted · GDPR-ready · Secure event processing
Conversion events we support
PageView · ViewContent · Search · AddToCart · InitiateCheckout · AddPaymentInfo · Purchase
Also supported
OrderCancelled · Lead · CompleteRegistration
Meta, Google, and the rest each claim credit with their own model. GA4 tells another story. Merchants are left reconciling screens instead of deciding where to spend. Pixel-only paths miss purchases that ad blockers and consent never send to the browser.
Beacon Attribution Engine sits on the same SyncBeacon event spine as your conversion relay. Browser touches capture landings, UTMs, and click IDs. Server-side purchases from Shopify, WooCommerce, or Shopware close the journey and set revenue — so credit is never invented from a pixel alone.
Credit models are views over that ledger: first-touch and last-touch first, then multi-touch rules and ROAS as the engine grows. Switching models does not rebuild the journey — it reassigns weight on the same path.
Beacon Attribution Engine is included on Growth and Agency plans. Essentials keeps the conversion relay and automatic out-of-stock ad pause; upgrade when you want journey-level credit and channel rollups in SyncBeacon.
Supported today
Stores: Shopify · WooCommerce · Shopware
Ad platforms: OpenAI Ads · Meta Ads · Google Ads · Microsoft Ads · Pinterest · Snapchat · X ads
Get started in minutes. No developer required for Shopify, WooCommerce, or Shopware setup.